Experience
Creative Director
Liquor.com (acquired by Dotdash)
June 2014—Nov 2019 (5.6 years)
I designed Liquor.com’s user experience to extend their presence to touch-based and mobile devices. Over five years, this helped them scale from 1 million to 40 million monthly visitors. Concurrently, I also developed the responsive e-mail template that currently serves over 2 million subscribers.
Today, Liquor.com is the world’s leading digital content brand for mixology and cocktail culture. In October 2019, Liquor.com was acquired by Dotdash, one of the largest online publishers owned by IAC.
Additionally, I was the creative leader for industry-leading brands for idea development, visual and user experience design. Some of these partnerships include Bombay Sapphire Gin, Cazadores Tequila, Dewars Scotch Whiskey, D’Usse Cognac, Grey Goose Vodka, Saint Germain Liqueur and Bacardi Rum.
Senior Experience Designer
SapientNitro (client: Sony)
June 2013—May 2014 (1 year contract)
We redesigned and migrated Sony’s ageing marketing and e-commerce platform serving around 400 million visitors each year to a mobile-first responsive web experience. The goal was to establish a human-centred experience that would migrate their in-store traffic to their online e-commerce platform globally.
As the Senior Experience Designer, I developed Sony’s Design Systems and Information Architecture that makes use of modular interaction systems. These Design Systems are the core building blocks for the new online experience that would scale and encourage consistency across all of Sony’s domains.
Visual and User Experience Designer
Zoove Corporation (acquired by Virtual Hold)
January 2011—March 2013 (2.2 years)
Zoove provides mobile direct response solutions for mobile carriers and brands to deliver content to people using shortcodes (such as **NFL). I developed the brand guidelines for their StarStar Enterprise and StarStar Me product portfolio. Zoove was acquired by Virtual Hold Technology in February 2016.
For StarStar Enterprise, I designed the mobile marketing content for the ABC Network, Target, NFL, CVS Pharmacy, Lexus, Smirnoff, Disney, Hasbro, BMW, Unilever and ESPN. For StarStar Me, I developed the wireframes and mockups for the StarStar mobile app on iPhone, Android and WindowsPhone.
Lead Designer
Gameloft Software
February 2006—January 2010 (4 years)
At Gameloft, I established and lead a design, art and development team undertaking projects on Nintendo, iPhone and Android. Leadership role includes project scheduling, storyboarding, visual development, experience design and arranging for focus reviews and user testing.
Some of my completed projects include Earthworm Jim and Dogs (Nintendo DS) in addition to top-seller titles like Brain Challenge (PC), New York Nights (iPhone and Android), Megacity Empire on (iPhone) and Deal or No Deal (Symbian).
Special Effects Artist
Milestone Interactive
December 2003—January 2006 (2.2 years)
I served as a technical link between the coding and design team for projects developed under Unreal Engine, Gamebryo and RenderWare for PlayStation and Xbox titles. Additional tasks include concept art, level design, modelling, texture painting, performance optimisation and training a team of environment artists for Maya and UnrealEd.
Visual Effects Artist
Famous Studios
May 2000—November 2003 (3.8 years)
I assisted the visual effects team with pre-production animatics, storyboarding, concept art and post-production compositing, editing and special effects for advertising projects undertaken at Infinity Post with creative agencies such as Ogilvy and Mather, McCann Erickson, Leo Burnett and Lowe.
