Case Studies


Sony.com Redesign

Senior Experience Designer and Information Architect

At SapientNitro, we redesigned and migrated Sony's ageing marketing and e-commerce platform serving around 400 million visitors each year to a mobile-first responsive web experience. The goal was to establish a human-centred experience that would migrate their in-store traffic to their online e-commerce platform. My role was to design the modular interaction system for the new online experience to encourage consistency across all Sony websites.

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Liquor.com Design

Creative Direction and User Experience Design

I designed Liquor.com's user experience to extend their presence to touch-based and mobile devices. Over 5 years, this helped them scale from 1 million to 40 million monthly visitors. Additionally, I designed the responsive e-mail templates that serve 2 million subscribers. Today, Liquor.com is the world's leading digital content brand for mixology and cocktail culture. In October 2019, Liquor.com was acquired by Dotdash, one of the largest online publishers.

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Rise of the Avant-Garde

Creative Direction and Full-Stack Development

This is a guide to the evolution of modern art where the ideas and relationships behind art movements are explained using experimental interactivity. It allow users to trace patterns of influence across place and time to understand the rise of the avant-garde artists from Impressionism to Abstract Expressionism and beyond. Originally my MFA thesis project, this is now a hobby project where I practice my HTML, CSS and jQuery programming skills.

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The Noguchi Museum

Brand Development and Visual Design

The Noguchi Museum website was developed for the internationally renowned sculptor Isamu Noguchi and displays the representative examples of his work. As the designer for their American domain, my responsibility was to capture and extend the Noguchi aesthetic from the physical museums over to their online presence. In addition to attracting new audiences, I was also involved in building the Noguchi online store selling the iconic Akari lights and furniture.

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Bacardi

Creative Direction and Visual Design

Bacardi partnered with Liquor.com to promote their portfolio of brands which include Bombay Sapphire Gin, Cazadores Tequila, Dewars Scotch Whiskey, D'Usse Cognac, Grey Goose Vodka, Saint Germain Liqueur and Bacardi Rum. I led the creative direction for Bacardi's American campaigns like 'Bacardi Barshift' for print design, 'Bacardi Legacy' for event assets and 'Bacardi Cocktail Adventures' for interactive story-telling and mixology guides.

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Academy of Art

New Media and Motion Graphics

This is an archive of all my work at the Academy of Art University that was featured in the 'Academy of Art: Spring Show' from 2010 to 2013 for Web Design and New Media. The Spring Show is a platform for the Academy to showcase some of the best student work in art and design. My projects were featured in 2011 for the typography class (first prize), in 2012 for the information architecture class, and finally, in 2013 for the motion graphics class.

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Nintendo DS

Lead Design and Game Development

At Gameloft, I created and lead the game development team undertaking projects on Nintendo, iPhone, Android and Symbian. Our off-shore team scaled from 12 members to over 300 designers, artists, developers and testers. Some of our shipped projects include Earthworm Jim and Dogs (Nintendo DS) in addition to top-seller titles like Brain Challenge (PC), New York Nights (iPhone and Android), Megacity Empire (iPhone) and Deal or No Deal (Symbian).

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About


I am a San Francisco based Designer with 19 years of combined experience with Creative Direction, Design Systems, User Experience, Visual Design, Information Architecture, Rapid Prototyping, Conceptual Storyboarding, Motion Graphics, Colour Theory, Typography and Graphic Design for Print and Web.

I use a process-driven approach from concept to production and keep ahead of creative techniques, current industry trends and use a variety of tools to apply best practices in every project I have undertaken as illustrated in my portfolio.

I have experience building and managing teams comprising of individuals across various faculties such as art, design, coding and find their diversity of ideas very stimulating while approaching conflicts with calmness, empathy and maturity.

Experience


Creative Director
Liquor.com (acquired by Dotdash)

I designed Liquor.com’s user experience to extend their presence to touch-based and mobile devices. Over five years, this helped them scale from 1 million to 40 million monthly visitors. Concurrently, I also developed the responsive e-mail template that currently serves over 2 million subscribers.

Today, Liquor.com is the world’s leading digital content brand for mixology and cocktail culture. In October 2019, Liquor.com was acquired by Dotdash, one of the largest online publishers owned by IAC.

Additionally, I was the creative leader for industry-leading brands for idea development, visual and user experience design. Some of these partnerships include Bombay Sapphire Gin, Cazadores Tequila, Dewars Scotch Whiskey, D’Usse Cognac, Grey Goose Vodka, Saint Germain Liqueur and Bacardi Rum.

Senior Experience Designer
SapientNitro (client: Sony)

We redesigned and migrated Sony’s ageing marketing and e-commerce platform serving around 400 million visitors each year to a mobile-first responsive web experience. The goal was to establish a human-centred experience that would migrate their in-store traffic to their online e-commerce platform globally.

As the Senior Experience Designer, I developed Sony’s Design Systems and Information Architecture that makes use of modular interaction systems. These Design Systems are the core building blocks for the new online experience that would scale and encourage consistency across all of Sony’s domains.

Visual and User Experience Designer
Zoove Corporation (acquired by Virtual Hold)

Zoove provides mobile direct response solutions for mobile carriers and brands to deliver content to people using shortcodes (such as **NFL). I developed the brand guidelines for their StarStar Enterprise and StarStar Me product portfolio. Zoove was acquired by Virtual Hold Technology in February 2016.

For StarStar Enterprise, I designed the mobile marketing content for the ABC Network, Target, NFL, CVS Pharmacy, Lexus, Smirnoff, Disney, Hasbro, BMW, Unilever and ESPN. For StarStar Me, I developed the wireframes and mockups for the StarStar mobile app on iPhone, Android and WindowsPhone.

Lead Designer
Gameloft Software

At Gameloft, I established and lead a design, art and development team undertaking projects on Nintendo, iPhone and Android. Leadership role includes project scheduling, storyboarding, visual development, experience design and arranging for focus reviews and user testing.

Some of my completed projects include Earthworm Jim and Dogs (Nintendo DS) in addition to top-seller titles like Brain Challenge (PC), New York Nights (iPhone and Android), Megacity Empire on (iPhone) and Deal or No Deal (Symbian).

Special Effects Artist
Milestone Interactive

I served as a technical link between the coding and design team for projects developed under Unreal Engine, Gamebryo and RenderWare for PlayStation and Xbox titles. Additional tasks include concept art, level design, modelling, texture painting, performance optimisation and training a team of environment artists for Maya and UnrealEd.

Visual Effects Artist
Famous Studios

I assisted the visual effects team with pre-production animatics, storyboarding, concept art and post-production compositing, editing and special effects for advertising projects undertaken at Infinity Post with creative agencies such as Ogilvy and Mather, McCann Erickson, Leo Burnett and Lowe.

Education


Master of Fine Arts
Academy of Art University

Majored in Web Design and New Media

Bachelor of Digital Arts
Arena Animation Academy

Majored in Computer Animation

Master of Commerce
University of Mumbai

Majored in Economics

Bachelor of Management
University of Mumbai

Majored in Marketing


© Ashish Gatne · San Francisco, California.